Jordan Terrell Carter (born September 13, 1995 or 1996),^[a] known professionally as Playboi Carti, is an American rapper. An influential figure among his generation, he has contributed to the progression of trap music and its rage subgenre.^[8] He first signed with local underground record label Awful Records in 2014, and later signed with ASAP Mob's record label AWGE, in a joint venture with Interscope Records two years later.^[9] Carter gained mainstream attention following the release of his eponymous debut mixtape (2017), which peaked at number 12 on the U.S. Billboard 200 and spawned the Billboard Hot 100-charting singles "Magnolia" and "Wokeuplikethis" (featuring Lil Uzi Vert).

Carter's debut studio album Die Lit (2018) saw further commercial success, peaking at number three on the Billboard 200. Following a two-year hiatus, his second studio album, Whole Lotta Red (2020) debuted atop the chart and was met with positive reviews; it was listed as among the best albums of that year by Rolling Stone and The Washington Post, with Rolling Stone ranking it on their list of the "200 Greatest Hip-Hop Albums of All Time".^{[10][11][12][13]} He guest performed on ¥$'s 2024 single, "Carnival", which became his first song to peak atop the Billboard Hot 100. Carter is scheduled to release his third studio album, I Am Music.

Aside from his recording career, Carter founded the record label and rap collective Opium in 2019, through which he has signed aesthetically-similar fellow Atlanta-based rappers Ken Carson and Destroy Lonely, as well as the trap duo Homixide Gang.^[14]

Signature
Carter in 2024
Born	Jordan Terrell Carter September 13, 1995 or 1996   Atlanta, Georgia, U.S.
Other names	Sir Cartier Cash Carti Carti
Education	North Springs High School
Occupations	Rapper singer songwriter
Years active	2011–present[1]
Partner	Iggy Azalea (2018–2019)[2][3]
Children	2
Awards	Full list
Musical career
Genres	Hip-hop trap[4] SoundCloud rap[5] cloud rap[6] rage punk rap
Discography	Playboi Carti discography
Labels	AWGE Interscope Opium Awful (former)
Member of	ASAP Mob
Website	playboicarti.com

Opium

Main article: Opium (record label)

Opium is an American record label and rap collective that was founded in 2019 by Playboi Carti.^[125] The label, which is based in Atlanta, Georgia, currently holds four acts all of whom are natives to the city; rappers Ken Carson and Destroy Lonely, and the duo Homixide Gang. The label is also affiliated with a variety of producers including KP Beatz, F1lthy, and Art Dealer, who all worked extensively on Playboi Carti's second studio album, Whole Lotta Red.^[126]

Opium artists usually feature a dark rap sound and aesthetic that is built upon the Atlanta rage rap scene and is influenced by the '70s and '80s punk rock era. The niche style of its artists strays away from mainstream trap rappers and has garnered its own cultlike fanbase.^[127]